Turn online leads into a strong source of business: Kathleen Black Masterclass - 05/10/22

Kathleen Black is a globally recognized mindset and performance expert, two-time bestselling author, highly sought after speaker and owner of her consulting firm, Kathleen Black coaching and consulting. She’s also an award-winning business leader, having been the recipient of the iconic leaders creating a better world for all award and was named one of the top 25 women driving the future of real estate. She also inspired the full-time documentary titled “The relentless one.”

We had the pleasure of welcoming acclaimed business coach Kathleen Black on May 10th, 2022 where she shared a different approach to online lead conversion to grow your business. Here are some of the takeaways. 

What’s your game plan?

It’s important to ‘have a game plan’ before you are connected to an online consumer. What are the MOST important questions you want to ask? Knowing what questions to ask in advance will allow for a smooth transition to booking a time, date and place with them. Explain your process and how to help them.

Are you listening?

When you’ve got a consumer on the phone, remember to LISTEN! You will find out how you can help.  It’s time to stop selling and start helping consumers! 

Offer value:

The consumer is looking for resources so offer them value that helps with what they want and need. Look at their perspective and not yours! Once they have the resources they need, it’s time to move to the next step.

To recap, in order to be successful in turning online leads into a strong source of business, remember to have a game plan, listen, stop selling, start helping, and finally offer value that helps with what they want and need.

What techniques have you used with your online referrals that have resulted in making offers?